Title: 60" Proposition Film

Do Yourself Proud

To build on the success of previous Sport Relief campaigns, Comic Relief turned to us for a fresh approach to launch the 2016 games and encourage participation.

Our idea features ‘pre-race rituals’, using real people in separate sporting events – running, walking, swimming and cycling.

The campaign will live online, in cinema and across multiple social platforms and has helped the charity raise almost £57million.