First auctioneer to move onto TV
Our integrated ‘Be Part Of The Story’ campaign for Bonhams was a first, as no auction house had previously advertised on TV. The campaign focuses on how objects and works of art outlive us all and how buyers and sellers can add their own chapter to their history.
The two executions, one featuring a Ferrari 250 GT and the other a 10 carat diamond ring, both tell a compelling story, narrated by the celebrated actor, Michael Gambon. The campaign, launched on Sky AdSmart and was supported by press, outdoor, taxis and social.
“This is exactly the right move for a company like Bonhams that is famous for innovation.”Matthew Girling / Global CEO of Bonhams