Title: Launch Trail

A Season of Sport Relief

As part of our work on Sport Relief, the BBC asked us to create¬†multiple trails to promote BBC One as the event’s stadium of entertainment.

Keeping in line with our ‘pre-race ritual’ concept, we produced a suite of ads that harnessed the power of celebs such as Danny Dyer, Jo Brand and Tom Daley.

As well as a launch ad, we have produced fundraising and merchandise trails, which will air in the run up to the event in March.