A Season of Sport Relief

As part of our work on Sport Relief, the BBC asked us to create multiple trails to promote BBC One as the event’s stadium of entertainment.

Keeping in line with our ‘pre-race ritual’ concept, we produced a suite of ads that harnessed the power of celebs such as Danny Dyer, Jo Brand and Tom Daley.

As well as a launch ad, we have produced fundraising and merchandise trails, which will air in the run up to the event in March.